Getting named by AI assistants
Practical writing on how AI assistants decide which businesses to recommend, what influences it, and how to measure any of it honestly. 9 guides, no gated downloads, no email required.
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What changed in how customers find businesses, and why being absent from an answer is not the same as ranking badly.
The zero-click problem: when the answer replaces the visit
Zero-click means the question is answered without anyone visiting a site. Why your analytics cannot show the recommendation that went to a competitor, and what you can measure instead.
Is SEO dead? No — but it stopped being the whole job
Search still sends most of the traffic most businesses get. What died is the idea that a ranking is the finish line. An even-handed look at what changed and what did not.
Why checking your AI visibility matters now
A growing share of "who should I use for this" research now starts inside an assistant that names two or three businesses. Why absence costs more than a bad ranking.
AI visibility vs SEO: what actually changes for a small business
They share inputs but compete for different things. What carries over from your SEO work, what does not, and why ranking on Google is no guarantee of being named in an answer.
Checking and measuring
How to find out whether the assistants name you, by hand or with a tool, and how to tell an honest measurement from a sales pitch.
The assistants
How each assistant decides who to name, and what that means for the pages you publish.
Technical setup
Crawlers, robots.txt, structured data — the blockers that make everything else pointless if you get them wrong.
Getting named more often
The writing and the third-party signals that decide whether a model has anything to quote about you.
More than one market
Several towns, several countries, several languages — and the place-name collisions that quietly ruin a measurement.
Find out where you stand
Three real customer questions, no signup, about a minute.
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